A Polaroid was my first "real" camera and I loved it. I used it overwhelmingly to document my myriad LEGO creations. Unfortunately, these photos have not yet "turned up."
Despite many corporate missteps over the years, Polaroid has enjoyed a cult following and seems to be rounding the corner. Charles + Ray Eames even made a great film about the seminal SX-70 (below). I wanted to create a corporate identity that I felt accurately reflected the dynamism and history of the brand.
This identity concept is actually a riff on the geometric construction of a root spiral (Spiral of Theodorus). I segmented the design to create a greater sense of motion and used the composition to explore color mixing. I am especially fond of the way the orange and purple hues blend at their boundaries.