I am an experience designer and strategist 
fostering dialogue between technology and people.

Robot Rock du Jour: Factory Floor - Two Different Ways (2011)

Industrial + Acid = Factory Floor. This gem dropped on DFA two short months after I posted Factory Floor's amazing Real Love.

Two Different Ways | Official Video Filmed & Directed by Factory Floor & Ethan Reid at FFHQ Dancing by Jason Hull Visuals by Dan Tombs DFA Records

"Too far gone... Ain't No Way Back!"

Two Different Ways B Side - Official Video Filmed by Factory Floor & Ethan Reid at FFHQ Dancing by Jason Hull Visuals by Dan Tombs & Factory Floor DFA Records

End of line...