11 x 17 Printed Poster

A Polaroid was my first "real" camera and I loved it. I used it overwhelmingly to document my myriad Lego creations. Unfortunately, these photos have not yet "turned up."

Despite many corporate missteps over the years, Polaroid has enjoyed a cult following and seems to be rounding the corner. Charles + Ray Eames even made a great film about the seminal SX-70 (below). I wanted to create a corporate identity that I felt accurately reflected my admiration for the brand.

This identity concept is actually a riff on the geometric construction of a root spiral (Spiral of Theodorus). I segmented the design to create a greater sense of motion and used the composition to explore color mixing. I am especially fond of the way the orange and purple hues blend at their boundaries.

This is an original presentation of the Polaroid SX-70 camera, which includes the original film & sound. . . . . . . . . Polaroid was founded in 1937 by Edwin H. Land, an American scientist, inventor and entrepreneur. Polaroid gained commercial success with the introduction of the first practical system of in-camera instant photography on February 21, 1947.