I am an experience designer and strategist 
fostering dialogue between technology and people.

UX: Bumpr For belairdirect

A new app to “bump” notifications

Canadian insurance company belairdirect wanted to create a fun, slightly irreverent automotive-related app that would appeal to 18-24 year olds. Sid Labs conceived Bumpr to eliminate the mobile distractions that lead to accidents on the road.

Bumpr activates automatically when it senses you're on the move. Notifications are then blocked, calls redirected to voicemail, and text messages answered with funny auto-replies such as: “Sorry, my eyes are on the road and your text is in my blind spot.” or “People already say I drive like a visually impaired grandma. I won’t try to push my luck by texting at the same time.” all of which allow the driver to stay focused and keep their eyes on the road.